WESTLAKE VILLAGE, CA (April 9, 2024) — Mach10, a leading automotive industry firm offering
advisory services, including dealer operations improvement and succession planning, today
announced the hiring of Carsten Preisz as Chief Marketing Officer. Carsten will join the executive
team to lead the marketing function including Mach10’s branding & PR initiatives. In addition,
Carsten will support the sales department in its efforts to develop new business opportunities.
“We are delighted Carsten has joined our team”, said George Pero, President, and CEO of
Mach10. “Carsten brings deep and very relevant automotive industry and retail marketing
experience to the table. He has demonstrated significant results and accomplishments in both
start-up and established automotive dealership businesses. His vast marketing expertise will prove to be
invaluable as we continue to grow our sales of Mach10’s current advisory and service offerings as
well as introduce new game-changing products in our ever-evolving industry.”
Carsten brings a breath of relevant experience in sales, marketing, branding, and PR from holding
senior management and executive positions to include 18 years with esteemed automotive OEM
brands, including Rolls-Royce, and Bentley. One of the highlights of Carsten’s career thus far was
the introduction of Dutch luxury and supercar brand Spyker in the Americas, for which Carsten
was responsible. In his most recent role as Chief Marketing Officer, Carsten’s contribution was
instrumental in his previous employer, Market Scan, being acquired by S&P Global.
“I am very excited about joining Mach10’s talented, and entrepreneurial-minded team”, added
Carsten. “Our industry is in flux following Covid-19. Most automotive retailers are striving to
improve the performance of their operations during a time when consumer shopping habits have
changed dramatically. Mach10 is uniquely positioned to partner with dealers to offer customized
advisory and business management services designed to improve performance and profitability”.
Media Contact:
Carsten Preisz, CMO
Mach10 Automotive
C – 805.218.7162
carstenp@mach10automotive.com
