Mach10 is only as good as the people who deliver our promise of exceptional service and expertise. The foundation of the Mach10 team is led by a diverse group of industry professionals who excel in the automotive industry. From successful business owners to OEM C-Level executives, the talented team brings decades of excellence to our clients


President & CEO

Extremely accomplished leader in the automotive industry recognized for his success in retail and remarketing. George’s career achievements include successfully launching and running Auctions In Motion (“AIM”), a regional “mobile” auction company that brings the auction to the dealer. George also holds a wealth of knowledge & expertise in mergers & acquisitions in the automotive sector. He recently served as the Vice President of a national brokerage firm where he was one of the top producers. His experience in the M&A industry brings a keen sense of the due diligence process as well as the art of negotiating while representing both seller and buyer.


Chief Operating Officer

As a distinguished automotive industry leader with an impressive 16-year track record, Becca has demonstrated a diverse skill set, having held key roles in Inventory Management, Sales Operations, and Dealer Relations Management for Mercedes-Benz Financial Services (MBFS).   Most recently, Becca served as the Operations Director for a prominent dealership group encompassing 14 new car franchises.  In this capacity, her focus was dealership acquisitions and takeovers, Project Management and Service Retention while also spearheading the business development team.   Becca’s true passion lies in being a catalyst for transformative change within dealerships, empowering them to unlock their full income potential, and fostering cultures of excellence.

Del Rosso

Vice President Business Development

Mark has 30 years of OEM automotive experience with several historic brands, including Lexus, Toyota, Audi, Bentley, and Genesis. His career has been predominantly in the luxury automotive sector throughout the USA, North America, and Latin America where he served in senior management responsibilities including EVP/COO, President, and CEO of iconic automotive manufacturers.


Vice President Marketing

Michael has demonstrated success in expanding multimillion-dollar sales and fostering growth while providing sales leadership in highly competitive global markets. Michael brings decades of marketing management with a proven record of achievement. For over 25 years, he has been successful at building new businesses, securing client loyalty and forging strong relationships with external business partners. His extensive knowledge of marketing strategies, channels, and branding has helped companies achieve success through his leadership, communication, and collaboration abilities.


Chief Marketing Officer

Carsten’s extensive achievements includes introducing and establishing Dutch Supercar Spyker in the Americas and holding senior management/executive positions with esteemed and iconic automotive OEMs to include Rolls-Royce, Bentley, Peugeot, and Fisker Automotive. Most recently, Carsten’s contributions with Market Scan Information Systems, Inc., were key to the company being acquired by S&P Global Mobility.

Whether the challenge calls for creating the customer standards for Bentley/Rolls-Royce or being responsible for the Los Angeles Marathon TV-broadcast, which led to an Emmy nomination, Carsten is instinctually entrepreneurial and an out of the box thinker who enjoys solving strategic challenges to elevate the client experience and maximize profitability.


Vice President Remarketing

Having recently held the position of Regional Director of Digital Strategy and Innovation for the industry’s largest independent auto auction group, Jon’s skills range from mechanical/technical certifications to wholesale and retail sales. Jon was recognized for leadership accomplishments when honored with the 2021 Automotive Remarketing 40 Under 40 Award. He is an accomplished auctioneer with over 20 years of experience in the automotive industry. Jon graduated from the World Wide College of Auctioneering, and then excelled as the GM of one of Southern California’s premier wholesale auto auctions.


Managing Director

Chris’ automotive experience spans over a decade in both retail and wholesale. Chris has provided support by growing an auction company at the management level in southern California, and most recently, he was a part of the management team at a Ford and Lincoln dealership.Through his unique experience and determination, he has a proven track record of growth and success and understands the unique needs of the dealership at every level.


Managing Director

David is a seasoned automotive executive with over twenty years of industry experience. As a results-driven Sales Manager, he consistently delivers impressive revenue growth and prioritizes customer satisfaction. Renowned for his ability to build and lead high-performing teams, David’s visionary approach and innovation-driven mindset keep him at the forefront of the automotive sector. His unwavering integrity and keen eye for industry trends position him as a trusted leader actively shaping the future of automotive sales.


Executive Administrator

Michelle’s diverse experience spans two decades in business administration, including automotive mergers and acquisitions, content marketing, CRM integration, project management, database management, and operations. She approaches all aspects of any job with a positive, thorough, hard-working mindset, and is passionate about finding solutions to a challenge. Michelle’s expertise encompasses assessing customer needs, gauging feedback, and allocating resources to the highest proficiency.


Fixed Operations Specialist

With over four decades of automotive industry experience, Sam’s impressive career began in sales at a Chrysler Plymouth dealership, where he was promoted to Service Manager within 18 months. Noteworthy achievements include leadership roles as the President of the Parts and Service Managers Guild in Los Angeles and representation on the Porsche North America Round Table. Sam’s extensive experience and track record of performance improvements includes orchestrating successful dealership transitions, managing and growing service and fixed operations as a transformative leader at Chrysler-Dodge, Audi, Lexus, and Porsche dealers. At Mach10, our clients benefit from Sam’s expert knowledge in driving dealership profitability through strategic guidance, coaching, and creating tailored client solutions.


Executive Assistant

Shasta is a dynamic professional who excels at identifying and implementing effective solutions to complex problems. Her dedication to Mach10’s administrative needs and her commitment to excellence make her an invaluable asset. Shasta's passion for working closely with people and ability to collaborate seamlessly with colleagues and stakeholders alike makes her a perfect fit for the Mach10 team. With her blend of administrative expertise, people skills, and proactive approach to problem-solving, Shasta is poised to contribute significantly to the success and growth of our team and our client partners.