Customer Data Platforms Are Reshaping Automotive Retail, But Data Alone Will Not Save the Dealership
In the current automotive retail market, many dealer principals are considering expansion, and it is estimated that there are currently eight buyers for every dealer considering a sale of the business.
Understanding What Really Drives Dealership Marketing Performance
Digital marketing has become one of the more complicated operational functions in automotive dealership operations.
Lead Conversion in Automotive Retailing: The Power of Data Analytics and Attribution
Cost of Acquisition” should not just be a popular discussion point on Shark Tank
Smart Inventory Management will Play a Critical Role in the Next Phase of Automotive Retail
With the U.S. government's stance on tariffs resembling a game of seesaw, yet with the net effect likely to push vehicle prices higher, automotive dealers who already understand the importance of mastering both inventory management and customer portfolio strategy will be a step ahead.
Embracing New Digital Communications Tools Can Help Dealers Unlock the Full Potential of CRM Systems
In today’s fast-paced automotive retail sector, nearly every dealership utilizes a Customer Relationship Management (CRM) system to manage prospects and customers.
Profit Pitstop: Utilizing a Dealer’s Inventory Management System Fully Ensures Sustained Profitability
In recent years, dealers enjoyed record-high gross margins on new and pre-owned car sales. However, with inventories returning to pre-COVID levels,