Mach10 welcomes Keith Goldberg to our Team

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Mach10 Automotive is growing: welcoming Keith Goldberg as Vice President

Westlake Village, California – October 28, 2026 — Mach10 Automotive, a mergers and acquisitions and performance advisory firm serving the automotive sector, today announced that Keith Goldberg has joined the firm as Vice President, reporting to Mach10 Automotive President and CEO, George Pero.

Goldberg brings more than 30 years of automotive industry experience, including 23 years with Rusnak Automotive Group. During his tenure, dealerships under his leadership earned Porsche Premier Dealer recognition ten times. His background spans luxury retail operations, manufacturer relations, pre-owned vehicle strategy, and operational optimization.

He has led improvements in profitability, market share, and customer experience while developing high-performing teams. Goldberg was also a key member of the leadership team that oversaw the construction and launch of a 150,000-square-foot Porsche facility, further demonstrating his experience in developing and operating premier luxury automotive dealerships.

At Mach10, Goldberg will help expand the firm’s M&A advisory practice, particularly across Porsche and luxury automotive dealerships, advising owners on exit planning, succession, and franchise acquisitions. He will also lead enhanced performance optimization services focused on dealership profitability, leadership development, and pre-owned operations, while supporting Mach10’s expansion into luxury vehicle inventory management and remarketing.

“Keith’s extensive luxury automotive expertise, proven dealership leadership, and operational discipline will be instrumental as Mach10 continues to expand its advisory capabilities,” said George Pero, President and CEO of Mach10 Automotive. “His firsthand understanding of dealership operations and the challenges facing owners brings an important perspective to our M&A and performance advisory services.”

“I’m excited to join Mach10 and bring more than three decades of leadership and operational experience in the automotive industry to the firm,” said Goldberg. “The combination of Mach10’s M&A expertise and performance advisory capabilities creates a unique opportunity to help dealership owners strengthen their operations, improve profitability, and build long-term enterprise value. I look forward to working alongside George and the team as we continue to expand Mach10’s presence in the luxury automotive sector.”

About Mach10 Automotive
Mach10 Automotive provides mergers and acquisitions and advisory services to businesses across the automotive ecosystem. Its integrated platform combines transaction expertise with performance optimization designed to strengthen operational excellence and profitability before a sale and after an acquisition. Mach10 helps business owners and investors identify opportunities, execute strategic decisions, and unlock enterprise value.

For more information, visit www.mach10automotive.com.

Media Contact:
Carsten Preisz
Mach10 Automotive
805.218.7162
carstenp@mach10automotive.com

Nicholas Price

Director, M&A

Nicholas brings extensive experience in the luxury automotive sector, specializing in strategic partnerships, sales leadership, and transaction support within the Ferrari dealer network in Southern California. Recognized by Ferrari North America in 2023 as the top performer in his category, he has a proven record of driving results in highly competitive environments. With expertise in dealership operations, brand strategy, and stakeholder alignment, Nicholas advises dealership principals on acquisition, growth, and exit strategies. His disciplined, relationship-driven approach helps buyers and sellers navigate complex transactions with clarity, alignment, and confidence.

Caitlin McMurray

Director, M&A

Caitlin brings over a decade of experience in business development and sponsorship sales across motorsports, live events, and B2B environments to Mach10. Her background in fast-paced, performance-driven industries aligns naturally with the demands of automotive retail M&A. She has a proven track record of building strategic relationships and guiding opportunities from initial outreach through execution, with a strong focus on delivering value in every engagement. Known for her proactive approach and ability to align solutions with client goals, Caitlin serves as a trusted partner to dealership owners navigating growth, partnerships, and exit strategies.

Caitlin McMurray, Director M&A, Mach10 Automotive

Billy Morgan

Sr. Director, M&A

Billy brings valuable experience to Mach10, shaped by his time as Director of an Indianapolis 500 race team and as a Vice President of Sales. His experience in high-performance environments and leading teams aligns superbly with the fast-paced world of M&A in the automotive retail sector. Known for his ability to anticipate and exceed client expectations, Billy leverages strong relationships and strategic insight to structure win-win transactions that deliver long-term value. His blend of operational expertise and client-focused execution makes him a trusted advisor for dealership owners navigating growth or exit opportunities.

Elena Hall

Executive Assistant to 

the CEO

Elena Hall is a highly accomplished professional who thrives in delivering seamless support to Mach10 Automotive's leadership. Her focus on excellence in executive administration and her ability to manage complex tasks with precision make her an important team member. Elena's talent for coordinating projects, streamlining operations, and fostering collaboration ensures that the team can focus on strategic goals. She is committed to making a meaningful impact on the success of Mach10 Automotive and the partners we serve.

Denyn Pysz

Sales Director

Denyn is a dynamic automotive sales leader with over 20 years of experience, recognized for his expertise in technical certifications, retail sales, and service. With a proven record of driving growth, Denyn has excelled in key management roles across dealership operations, equipping him with a comprehensive understanding of dealership needs at every level. Known for his ability to build high-performing teams and deliver revenue growth, his innovation-driven approach and industry insight make him a trusted authority in automotive sales and service. At Mach10, Denyn advises our clients in Sales, Service, F&I, and Operations, guiding them toward optimized performance and success.

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Kathi Kruse

Financial Operations Analyst

Kathi Kruse is a uniquely qualified and accomplished automotive retail advisor. Recognized as a dealership profitability specialist, digital strategist, trainer/coach, podcaster, and author, Kathi is the creator of the Kruse Control Newsletter, and Founder/CEO of Automotive CFO-To-Go, and Kruse Control Inc.  Born in the heart of Los Angeles to a family of “car people”, Kathi’s passion for the car business spans a 25-year automotive retail career, managing wildly successful $100M+ stores in Southern California. Her exceptional experience, combined with her innovative methods, has led to transformational outcomes and increased profits for over 1,000 clients to date.

Chris Pero

Sr. Director, M&A

Chris’ automotive experience spans over a decade in both retail and wholesale. Chris has provided support by growing an auction company at the management level in southern California, and most recently, he was a part of the management team at a Ford and Lincoln dealership.Through his unique experience and determination, he has a proven track record of growth and success and understands the unique needs of the dealership at every level.

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George Pero

President & CEO

Extremely accomplished leader in the automotive industry recognized for his success in retail and remarketing. George’s career achievements include successfully launching and running Auctions In Motion (“AIM”), a regional “mobile” auction company that brings the auction to the dealer. George also holds a wealth of knowledge & expertise in mergers & acquisitions in the automotive sector. He recently served as the Vice President of a national brokerage firm where he was one of the top producers. His experience in the M&A industry brings a keen sense of the due diligence process as well as the art of negotiating while representing both seller and buyer.

Michael Yanke

Vice President, M&A

Michael has demonstrated success in expanding multimillion-dollar sales and fostering growth while providing sales leadership in highly competitive global markets. Michael brings decades of marketing management with a proven record of achievement. For over 25 years, he has been successful at building new businesses, securing client loyalty and forging strong relationships with external business partners. His extensive knowledge of marketing strategies, channels, and branding has helped companies achieve success through his leadership, communication, and collaboration abilities.

Jon Karasek

Vice President Innovation

Having recently held the position of Regional Director of Digital Strategy and Innovation for the industry’s largest independent auto auction group, Jon’s skills range from mechanical/technical certifications to wholesale and retail sales. Jon was recognized for leadership accomplishments when honored with the 2021 Automotive Remarketing 40 Under 40 Award. He is an accomplished auctioneer with over 20 years of experience in the automotive industry. Jon graduated from the World Wide College of Auctioneering, and then excelled as the GM of one of Southern California’s premier wholesale auto auctions.

Chris Pero

Sr. Director, M&A

Chris’ automotive experience spans over a decade in both retail and wholesale. Chris has provided support by growing an auction company at the management level in southern California, and most recently, he was a part of the management team at a Ford and Lincoln dealership. Through his unique experience and determination, he has a proven track record of growth and success and understands the unique needs of the dealership at every level.

David Foley

Director, M&A

David is a seasoned automotive executive with over twenty years of industry experience. As a results-driven Sales Manager, he consistently delivers impressive revenue growth and prioritizes customer satisfaction. Renowned for his ability to build and lead high-performing teams, David’s visionary approach and innovation-driven mindset keep him at the forefront of the automotive sector. His unwavering integrity and keen eye for industry trends position him as a trusted leader actively shaping the future of automotive sales.

Sam Abergel

Director, Fixed Operations

With over four decades of automotive industry experience, Sam’s impressive career began in sales at a Chrysler Plymouth dealership, where he was promoted to Service Manager within 18 months. Noteworthy achievements include leadership roles as the President of the Parts and Service Managers Guild in Los Angeles and representation on the Porsche North America Round Table. Sam’s extensive experience and track record of performance improvements includes orchestrating successful dealership transitions, managing and growing service and fixed operations as a transformative leader at Chrysler-Dodge, Audi, Lexus, and Porsche dealers. At Mach10, our clients benefit from Sam’s expert knowledge in driving dealership profitability through strategic guidance, coaching, and creating tailored client solutions.

Shasta Pellegrino

Executive Administrator

Shasta is a dynamic professional who excels at identifying and implementing effective solutions to complex problems. Her dedication to Mach10’s administrative needs and her commitment to excellence make her an invaluable asset. Shasta's passion for working closely with people and ability to collaborate seamlessly with colleagues and stakeholders alike makes her a perfect fit for the Mach10 team. With her blend of administrative expertise, people skills, and proactive approach to problem-solving, Shasta is poised to contribute significantly to the success and growth of our team and our client partners.

Carsten Preisz

Chief Marketing Officer

Carsten’s extensive achievements includes introducing and establishing Dutch Supercar Spyker in the Americas and holding senior management/executive positions with esteemed and iconic automotive OEMs to include Rolls-Royce, Bentley, Peugeot, and Fisker Automotive. Most recently, Carsten’s contributions with Market Scan Information Systems, Inc., were key to the company being acquired by S&P Global Mobility.

Whether the challenge calls for creating the customer standards for Bentley/Rolls-Royce or being responsible for the Los Angeles Marathon TV-broadcast, which led to an Emmy nomination, Carsten is instinctually entrepreneurial and an out of the box thinker who enjoys solving strategic challenges to elevate the client experience and maximize profitability.